February 2026
Citrotec® strengthens international presence at the Global Juice Roadshow 2026, in Cairo
The event brought together leaders from the global juice industry to promote innovation, strategic connections, and knowledge exchange.
Citrotec® attended the Global Juice Roadshow 2026, held on February 9 in Cairo, Egypt. The event brought together professionals and companies from the global juice industry for a day of lectures, networking, and experience exchange. The initiative was organized by the International Fruit and Vegetable Juice Association (IFU) and the Safe Global Fair (SGF).
Recognized as an important international platform for the sector, the Global Juice Roadshow offers a strategic opportunity to learn about the local industry, establish connections with juice producers, and strengthen relationships with the global segment community.
“It was an inspiring day, with relevant lectures, strategic insights, and strong engagement from the participants, reinforcing the sector's growth potential in Egypt,” states Citrotec®'s Project and Sales Manager, Pedro Sampaio.
Technological presentation and market expansion
During the event, Citrotec® gave a presentation highlighting the company's technological potential, focusing on improvements applicable to juice factories and the implementation of modern and efficient solutions in existing industrial plants.
The practical and innovation-oriented approach sparked the interest of participants and opened doors to new commercial contacts, expanding the brand's visibility and bringing Citrotec® technology to another important region of the international market. "Our participation in the event resulted in the prospecting of potential clients and the strengthening of the company's global positioning", says Sampaio.
In addition, the system enables closed-circuit operation, eliminating the sending of vinasse to the field and incorporating it into DDG, adding value to the production process.
With technologies like ECOVIN JL®, Citrotec® reinforces its commitment to innovation, industrial efficiency, and sustainability, contributing to the strengthening of the sugar-energy sector and the advancement of corn ethanol in Brazil.
Exclusive technical visits
On February 10, exclusive technical visits for sponsors were held, providing a valuable opportunity to get a close look at important industrial operations in the region.
The visits took place at Döhler, a global producer of natural ingredients and integrated solutions for the food and beverage industry, and at SAHARA Fruit Processing, specialized in the production of high-quality juice concentrates, purees, and citrus oils for global beverage markets.
“Getting a close look at these industries, which are references in their fields, was extremely important. These visits make it possible to understand trends, applied technologies, and market challenges, in addition to strengthening relationships with strategic partners in the sector,” points out Sampaio.
International expansion and partnership with IFU
Citrotec® International, a branch of Citrotec® headquartered in Florida, United States, was one of the event's sponsors, reinforcing its positioning in the global market.
“We are proud to have been a sponsor alongside major names in the industry, contributing to the advancement, innovation, and sustainability of the global market”, highlights Sampaio.
Starting in 2026, Citrotec® becomes an affiliate of the International Fruit and Vegetable Juice Association (IFU). The association further strengthens the company's presence on the international stage and expands its participation in strategic initiatives of the sector.